You have been there. The presenter seems to have lost their place. They are rambling about topics that seem to have nothing to do with the visuals they are presenting. As they advance the visuals, you discover (and they discover) that they have already covered most of the topic now on the visual. So [...]
When we last left our heroes, we were talking about how to engage audiences. And we offered a couple of ideas about how to do that: · Mention audience members by name · Ask questions Today we get to a few more tactics that may require a little more effort but also offer the promise [...]
If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important. Many of the executive presentations we deliver fall into this [...]
Nothing undermines a really powerful presentation more than a good argument, poorly structured. I listened to a CEO offer a pretty powerful look at where technology is today and where it is headed tomorrow. He offered these words. “I am going to make a simple argument.” And then he failed to make that argument. He [...]
You have bought into the idea that you have to MOVE your audience. That makes sense. When you make an emotional connection with your audience you persuade. Wait. That isn’t quite right. When you make an emotional connection with your audience, your audience becomes receptive and attentive. That is when you can make a powerful, [...]
Take a deep breath. You deserve it. But now is also a time for you to consider what can be done to make 2012 easier. And if we are honest with ourselves, we would like 2012 to be a bit easier. Here are 5 things you can do right now that will make 2012 the [...]
Big events usually involve senior executives. Traditionally these executives are asked to snap to an overall event theme such as “Faster!” But with this level of guidance, the executives are generally all over the map and there is little continuity and usually no storyline. Add to this, the executives generally have a message that they want [...]
Ray Rasmussen is Managing Principal, Consulting at Touch Worldwide. He has written hundreds of speeches for executives at companies such as Microsoft, Philips, Starbucks, Dell, Juniper Networks and Russell.
Touch Business Consulting services include strategic planning, channel management, executive communications & execution excellence. We are a division of Touch Worldwide with offices in Seattle, Redmond, London, Helsinki, and Beijing.